Variety

The weekly trade magazine, Variety, recently published “The Gotham 50”, a list of the most influential New Yorkers who are revitalizing showbiz today.

I was surprised and honored to come across my name, which is there thanks to the hard work and dedication of all of the Cisneros Group of Companies employees who work tirelessly to take our business to the next level.  Variety has highlighted the strides the company has made into the digital arena, through social media, mobile game apps and, of course, our interactive television content strategy.

You can read more about the publication and see the full list of other New Yorkers who are making a difference in showbiz…

 

The Gotham 50. Variety. by Adriana Cisneros

 

Global Competitiveness Leadership

 

I am just retuning from Washington, D.C. where I spent two days with the students of the Global Competitiveness Leadership Program.  This program, created by the Georgetown University Latin American Board, is a three month intensive course that brings together young leaders from Latin America, Spain and Portugal from the private, social and political sectors.  Taught by professors from the business school and the school of Foreign Service, among other departments, the course is designed to give high-impact leaders the tools they need to become agents of change in our region.  During their stay the students not only attend classes on leadership, business planning, public speaking, social impact, etc., but also work in teams to create multidisciplinary projects that they can bring back home and work on upon their return.  My father was a founding member of the board, a responsibility that I know proudly hold.

It was extremely exciting to get to know all the participants of the 7th graduating class who together represented 17 countries. The projects presented that most caught my attention were:

Human K: An initiative designed to place students that have studied abroad into competitive jobs in their countries of origin. Human K’s goal is to reverse the effects of the so called “brain drain” that our part of the world so often suffers from when our students don’t come back after graduating from international schools.

CUIDA:  An online platform that strives to expose urban problems and provide a tool to fix them.  Through the portal you can report on problems affecting your community ranging from inadequate trash recollection to potholes and sewage issue.  Once reported, the Cuida team in each city reaches out to the relevant players to make improvements happen.

PIENSA: A platform that aims at bringing innovative ways for corporations to address key issues of sustainability in Latin America. 

CoEmprendiendo: A tool that will provide knowledge for Latin-American social entrepreneurs through the publication of original case studies and articles by Latin Americans for Latin Americans.

Prof. com: An online teaching tool created by teacher s for teachers. It aims at improving the quality of education in our region by providing additional training to teachers.  In their own words “it’s like a Khan Academy for teachers”.  I am looking forward to working with this team and sharing with them our experience with our own teacher training program called AME.

A special recognition was given to Alejandro Barja from Bolivia. Alejandro was part of the first class GCL students who upon returning home, inspired by his experience at Georgetown, decided to create his own center for leadership development and to date has trained over 1200 Bolivian young adults at FUNBOLIDER (Fundación Boliviana de Liderazgo para la Competitividad Global).

It was wonderful to spend time with the two leaders from Venezuela that we sent to the program this year, Nicolás Cárdenas and Alexander Núñez.  They are eager to get back home and make a difference…. And that in the end is what it is all about.

 

Favorite thing of the moment:

GoGo Quinoa

Gogo Quinoa products.   This Canadian company was started by Adriana Yaffar, here from Bolivia after graduating from the GCL program. 

They produce high quality, high-end  food products using the super food Quinoa and other ancient grains  and are sold worldwide.  They do everything right, from sourcing to working with indigenous communities, and adhere to all Fair Trade standards.

Conversaciones/Conversations

On Wednesday, April 3, the Colección Patricia Phelps de Cisneros held its launch of the eBook editions of the Conversaciones/Conversations series at the Morgan Library. As the sun set and the light through the atrium glass dimmed, the projection of highlights from both the print and digital publications appeared above the lively crowd who were inspecting the books at closer range on iPads stationed on podiums throughout the space.

The series of in-depth conversations between luminaries of the Latin American artworld thus far includes the artists Jesús Soto, Gyula Kosice, Tomás Maldonado, Jac Leirner, Ferreira Gullar and Carlos Cruz-Diez; a conversation between Liliana Porter and Inés Katzenstein will be released soon. They are available in print as well as digital format. The assets available in the eBook versions bring the conversations to life. They include features such as exclusive live interviews with the artists, additional documents from their personal archives, video footage that shows kinetic works in action, virtual studio visits, and complete manuscripts and manifestos related to the artists. Everything has been very carefully chosen to complement the already considerable material available in the print editions.

Here’s a screenshot showing an embedded video of a studio visit with Cruz-Diez by Ariel Jiménez that is included in Carlos Cruz-Diez in Conversacion with/en conversación con Ariel Jiménez:

The CPPC worked with MAPP editions in London to produce the editions, and we were fortunate to have Michael Mack, MAPP’s founder, present for the celebration. He’s a veteran in art-and-photography print publications, but decided to start MAPP editions, devoted to eBook publishing, soon after he saw how people were reacting to the iPad. He realized that new technology would change the way people read, and would also be a way to bring books to a new, wider audience because they would sidestep the expensive and often complex production and distribution of paper books. He is the perfect partner for this venture, since the CPPC also is dedicated to disseminating information produced with high production values to a wider audience at an affordable price. The eBooks will make access to Latin American culture easy for anyone in the world with an internet connection.  

Available as a free sample or a full download for $9.99 on iTunes for iPads: https://itunes.apple.com/ (Kindle, Nook and Kobo versions are forthcoming) 

And through the FC/CPPC site at http://www.coleccioncisneros.org/publications

Here is a commercial produced to advertise the books:

 

 

In February, The Atlantic hosted Start-Up City: Miami, a gathering of local movers and shakers from both the private and public sector to talk about what it will take to make Miami a model, forward-thinking city in the decade to come. Hosted at the New World Symphony Hall and supported by the Knight Foundation, the Atlantic put together a series of panels in which they tackled the topic of creating an entrepreneurial economy, and what it takes to reinvent a city. 

In the case of Miami, there is proven momentum transforming the city into a place that harbors successful entrepreneurs and fosters innovation. In fact, thanks to recent efforts, including backing by local officials and businesses, the city is well on its way to becoming a place where entrepreneurs create business, secure financing, and launch their efforts worldwide. 

Endeavor’s launch of its Miami affiliate office is further proof of this momentum.  Having such a well-known and highly regarded organization lay down roots in Miami will be sure to motivate other organizations, VCs and innovators to follow in suit, as it demonstrates that the city is ready to support high-impact, high-growth entrepreneurs.  

At the Start-Up Miami event, I participated in a panel and made the argument that Miami’s surge in domestic and international importance is really nothing new. Ever since it was discovered by Ponce de Leon in the 1500s, Florida has always been a world player. 

In the 300 years following its “discovery” the Spaniards, the French and the English all fought to control this part of Florida due to its geographically strategic location. Florida has always been the place where the old world meets the new world, and what is happening here today is no different than that. What has changed is the nature of the business and the big push for digital. 

Perhaps the most fascinating speaker was Tony Hsieh who talked about his decision to build the Zappos headquarters in the middle of downtown Las Vegas, a place in town that had fallen off the grid decades ago.  Moves like this are in stark contrast to the norm.  In the past decade large corporations such as Apple, Microsoft and Nike have opted to buy a big piece of land outside a major city to build an isolated campus. Hsieh’s choice to build in the heart of a city is an example of a sort of “urban renaissance” occurring across the country, which is bringing needed investment, development, and innovation to lagging urban economies.  Miami is well ahead of the curve on this trend with hundreds of companies, from digital start-ups to international conglomerates making it their home.

What follows are the links to the talks. 

Startup City Miami: http://events.theatlantic.com/start-up-city-miami/2013/.

 

 

Favorite thing of the moment:

 

About 6 months ago I bought a new Samsonite carry-on bag.  While this might not seem exciting to everyone, for anyone that travels a great deal, the right bag can make all the difference. Six months later it still does not fail to impress me.

This suitcase makes a four-day trip doable with only a carry-on. It somehow fits an extra day and half of clothes and is a dream to roll around. (My back continues to thank me.)  I am still shocked when I realize how much I have managed to pack, and despite always telling myself “there is no way that bag will fit in the overhead,” it does every time. Check out the Samsonite Lift Spinner.

La invención concreta

I have just returned from Spain where we inaugurated Concrete Invention, the latest exhibition of our family’s collection, the Colección Patricia Phelps de Cisneros (CPPC) at the Museo Reina Sofía.  The exhibition showcased 200 works from the geometric abstraction movement that took place in Latin America between the 30s and 70s.  This exhibition is the first comprehensive show we have done in a decade and it’s also the first time that we have shown in Europe.

When we began thinking about the concept behind the exhibition we realized that this was our first opportunity to develop a strong digital platform to support it.  As an institution we have always had an educational focus. Our mission at the collection has always been to make our collection accessible to as many people as possible. That is one of the reasons why we don’t have a museum, and instead have a strong lending program worldwide and we make our collection available to universities and institutions such as the Reina Sofía.

Digital platforms have made our mission easier to achieve. For Concrete Invention, we moved away from creating a conventional catalogue and developing a traditional educational museum guide to instead creating a digital experience that would be both supportive of the show and timeless.  In collaboration with Blue Cadet, the industry leaders in digital design, we created a website and app that are truly interactive. The website lainvencionconcreta.org, when accessed from the museum becomes the audio and visual guide for the show and also allows you to share your favorite works through facebook, pinterest and twitter as you walk through the galleries. 

The app, available through iTunes here, is designed to complement your experience and uses the physical works in the show as a starting point, but evolves as a platform that allows to you learn more about that period through archival, video and additional  visual elements allowing you  to dig deep in the areas  you are most interested in.

 

 

Favorite thing of the moment:

 

 

The New York Times Snow Fall: The Avalanche at Tunnel Creek has become the leading successful example of what journalism should be today.  Over three million people read, watched and listened to this story – not necessarily because they were interested in the subject, but most likely because of the riveting way in which the story was presented by using graphics, video, and the written word all seamlessly integrated. It seems to me like the future of journalism has arrived!

I have been closely following the rapid expansion of Wayra, Telefónica’s new CSR program.  Telefónica, the dominating telecom company in the Spanish speaking market, launched its technology incubator program in April 2011 in Colombia.  Since then, it has rolled the program out in 12 countries – Argentina, Brazil, Colombia, Chile, Czech Republic, Germany, Ireland, México, Spain, Perú, United Kingdom and Venezuela.

Wayra

Wayra, which means 'wind' in Quechua, was created with the aim of becoming an accelerator for the development of future Silicon Valleys in the countries where Telefónica is present. Using the accelerator or incubator model, Wayra aspires to identify ideas with the greatest potential in information and communications technologies (ICT).  Once identified, it will support their development, providing them with the technology, mentoring (including management and technical expertise), and workspace needed to grow. Successful projects are also provided with financing in exchange for a 10% share in the venture.

Wayra positioned itself as a true global accelerator this past month when it hosted its first International Demo Day in Miami on December 12th in conjunction with the Americas Venture Capital Conference, with LAB Miami as hosts.  At this event, 17 startups presented their projects, representing 11 countries from across the world, all accelerated with the Wayra method.   

Wayra represents a new and exciting model for successful CSR initiatives in global companies.  The program has an extensive global reach, and is active in all of the regions where Telefónica has presence.  But because of the nature of the accelerator design, each individual project can focus in on country-specific and local initiatives. Creating a sustainable CSR program with both global and local impact is challenging to achieve, but if successful, it will have a great impact not only on Telefónica’s image, but also for the entrepreneurs with whom it engages.

Telefónica’s new approach is of particular interest to me because it answers many questions that we at Cisneros have been working on for years.  In the 1990s we launched two panregional businesses – DirectTV Latin America and AOL Latin America. With those businesses we also launched educational programs to geographically match our panregional reach.  AME, our online teacher training program, has trained 15,000 teachers in 15 countries. And Cl@se, the first panregional Spanish language educational TV channel, was made available throughout Latin America the day DirectTV started operating in our region.

Fundación Cisneros

When we sold DirectTV to SKY in and divested out of AOL LatAm, we were left with two outstanding educational programs in countries where we no longer had a corporate presence. Although committed to our programs, by becoming disconnected from the business they were born out of, it made us take time to reflect on and redesign our CSR strategy.  While we continue to successfully run AME, Cl@se was taken off the programing grid by DirectTV’s new administration and we are currently considering relaunching it as an online channel.

Today, all of our businesses have strong, locally relevant CSR programs. And while those are running successfully, we are taking a year to think about how to design a global CSR initiative that matches our global media presence.  It will be an interesting year of work and research, and new initiatives like Wayra that deal successfully with the tension between global vs. local impact, are certainly worth looking at as possible models.

 

Favorite thing of the moment:

BoomWriter

 

 

 

BoomWriter is a literacy website designed to engage kids in a creative and dynamic way. Its collaborative writing program allows classmates to create and publish stories in a fun way.  Students are provided the first chapter of a story, and each write what they think should happen next.  Anonymous submissions are reviewed by the students, and the chapter with the most votes becomes the next part of the story.  This continues until the predetermined number of chapters have been completed, and finished books can be printed for all of the students.  Because the submissions are anonymous, it encourages even the most timid of writers to get engaged in the creative process! 

Miami has come a long way since the 80s. Thanks to Miami Vice, the ever popular TV show, the city became known for drug lords, men in tight white jeans and cigarette boats.

In the past 10 years it has had a rebirth, many would say thanks to Art Basel Miami Beach and the focus that the art fair brought the city. With the success of the fair and the realization that people in Miami too, crave culture, came the momentum to build the new Miami Art Museum, a new focus on the  De La Cruz Collection Contemporary Art Space, the Wolfsonian Museum, the Bass Museum, and most recently the building of the new World Symphony Hall. But, there is a new movement in town that is close to becoming a game changer for the city once again. Miami, this decade, will be defined by startups, VCs and successful entrepreneurs.

With the help of a couple of strategic players, the city is coming together to create and support an environment that fosters entrepreneurship and all the things that come with it – education, funding, exposure, etc. The private sector, companies and individuals, the public sector, educational institutions and not-for-profits are all in this together and they seem to be pulling it off.

Some of the key players are:

· The Knight Foundation has launched an initiative in the Miami area that supports the start-up culture by investing in the spaces and events where entrepreneurs come together.  One example of this is its recent funding of the Miami version of NewME, a nationally acclaimed accelerator, helping to jump-start tech businesses.

· LAB Miami: the city’s first tech-centric shared space work environment. Based in Wynwood, the city’s up and coming alternative neighborhood which is quickly becoming the center of gravity for the entrepreneurial world. For around a $200/month membership fee, LABrats, a nickname for members, are provided a shared workspace with other entrepreneurs, a mailing address, workshops and other basic start-up business needs, all with the goal of creating a “campus for social innovation.”

· Universities: Both the University of Miami (UM) and Florida International University (FIU) have hopped on board, creating and supporting venture capitalism programs. At University of Miami, Launch Pad will open a community accelerator in January 2013 in downtown Miami. Companies selected to participate in the program will receive a $25k grant, participate in a three-month mentoring program, and be given free access to office space for the year. FIU has also taken an active role in the development of the VC ecosystem in the region, and will host its annual Americas Venture Capital Conference in December.

· Accelerators: Incubate Miami has just launched its sixth class of 6 companies, having graduated 18 businesses to date.

· Refresh Miami is a South Florida network of tech professionals and enthusiasts, helping to connect and “refresh” the tech community in the area.  The group offers monthly networking events, and has ongoing workshops and classes, all of which support the local landscape for tech development. 

Miami

To tie all of this up—and perhaps as evidence of the aforementioned—Miami will soon be hosting its first “LatAm Innovation Week”, to be held on the heels of Art Basel.  From December 6-15, Innovate MIA will highlight the growing and robust start-up tech scene, showcasing local entrepreneurs and many of the previously mentioned organizations right alongside cutting edge international organizations. 

Innovate MIA Week will include events such as a Hackathon to be held at LAB Miami, Endeavor’s  International Selection Panel, Wayra’s first international demo day, and will culminate with the FIU Americas Venture Capital Conference.  It is sure to be an exciting week, reaffirming Miami’s place on the global tech map. 

Read: Miami Herald Article about Innovate MIA

 

Favorite thing of the moment:

Open English, a startup success story out of Coconut Grove started by Andres Moreno. This online interactive language course has taken the world by storm. A true disrupter in the field, Open English is the new Rosetta Stone, but better.

Read more about it here: http://techcrunch.com/2012/07/26/open-english-43m/

 

In the spirit of entrepreneur week I want to tell you about my latest trip to Brazil. I was there for 21212’s Demo Day where the 10 companies from the most recent incubation cycle presented. (See Demo Day website to read about each one!).

Despite only being there for 36 hours and having to two out of three nights sleeping on a plane, I came back fully energized thanks to the entrepreneurial energy that permeates Rio. The quality of the companies and the entrepreneurs that presented was impressive. This cycle I mentored two companies, Easy Aula and WeGoOut, and they did a truly great job. I am so proud to have worked with them both during the incubation cycle.

I also had the opportunity to present a set of opening remarks at the event. I spoke about the momentum we are experiencing in Latin America, the fact that we have a growing middle class coming of age during the digital revolution, and that Brazil is not the only success story in LatAm anymore. Peru, Colombia, Chile and even Argentina with its shaky politics, are doing extremely well and contributing in an important way to the success of our region. I also talked about mentorship and what a great experience it has been for me. Mentorship is a core element at 21212. Each startup gets assigned a pair of mentors to help them work through big problems. In my case, however, I can say that I learned as much from my mentees and from the 21212 team as they might have from me.

Davis Smith, successful serial entrepreneur, was also there.  He gave a talk about his experience launching baby.com.br in Brazil 2 years ago. His site is like diapers.com in the US. He walked us through how his company had evolved and grown in such a short period of time and further evidenced that the time of ecommerce in LatAm has finally arrived. 

I love being a part of 21212 and can’t wait for the next Demo Day. Every businessman in Latin America should support initiatives like this one, as they are the best way to support entrepreneurship in our region.

 

Favorite thing of the moment:

Check out this great advertisement for the Guardian paper in the UK.  Highlighting the organization's commitment to open journalism, it shows all of the different media platforms and methods of engagement used to cover the news, using the story from the children's tale The Three Little Pigs.  So creative!

http://www.guardian.co.uk/media/video/2012/feb/29/open-journalism-three-little-pigs-advert

Adriana Cisneros

Monday, October 8th marked the beginning of the MIPCOM conference in Cannes, which will wrap up on Friday the 12th. It is encouraging to see the audiovisual industry continuing to be strong, commercial deals being conducted between countries and organizations worldwide, and how the media industry, continues to prove that it does not deserve the stigma of being traditional or outdated. 

On October 9th I participated as keynote speaker at the Latin American Global Dealmakers Networking Lunch. I had the great opportunity to initiate a conversation about the challenges and perspectives of the industry in Latin America with Cynthia Hudson, Vice President of CNN International and General Director of CNN en Español. It was a fruitful dialogue, focusing on the ideas that standout in the market this year in Cannes: business opportunities in emerging markets, like Latin America.  We talked about how a demographic revolution is bringing “digital novices” forth as first-time market consumers. This, along with the technology revolution and adoption of new technologies, are leading the burgeoning and increasingly sophisticated middle class to new levels of consumption. The challenge for the industry is to be able to capture this potential and monetize on the opportunity. Perhaps this won’t happen overnight, but it will be soon and we need to be there and ready.

One of the speeches that has attracted the most attention so far was given by Robert Kyncl, VP and Global Head of Content for Google/YouTube. In front of a packed room, a rarity in our industry, Kyncl highlighted how YouTube has served as an important tool to stimulate creativity and bring it directly to the consumer, without third-party involvement, forcing advertisers and key players of the industry to take advantage and get involved in this opportunity. His data show that 800 million people in the world consume more than 4,000 million hours on YouTube each month. This is not evidence of an ongoing transformation. It is a new reality, and the high attendance at Kyncl’s presentation was proof of that. 

Lastly, in addition to the excellent and exciting proposals brought forth from Canada, this year’s honorary country, I want to point out the huge influx of content targeted for children. A lot of it has to do with MIPJunior, but it is also due to the new consumers, which as I previously mentioned, are “digital novices” whose pattern of consumption is different than what has been demanded up until now.   

Yahoo: Adriana Cisneros at MIPCOM: "The Greatest Challenge for Latin America This Decade Will Be to Capitalize on Emerging Opportunities"

Worldscreen: Adriana Cisneros: "We are Living the Latin American Decade"

Please click the link below to see the interview with Cynthia Hudson:

"Adriana Cisneros: We are Living the Latin American Decade (MIPCOM)"

Please click the link below to see the interview with Anna Carugati/WorldScreen:

Video Interview: Adriana Cisneros

 

This Sunday, October 7th, Venezuela will have presidential elections. Venezuelans living abroad have become active participants in the electoral process. Below are three initiatives that are working towards getting the most voters to the voting polls.   

The consulate in Miami is currently closed, so in June, registered voters were transferred to New Orleans to cast their ballots. There are 20,000 registered voters in Miami, making it the largest concentration of voters outside of Venezuela. New Orleans is 1800 miles away.

To deal with the logistical challenge presented there are three initiatives in Miami working to help voters get to New Orleans to play an important part in this upcoming election. 

Aerovotar - Aerovotar’s mission is to raise funds to charter planes to fly voters to New Orleans that might otherwise not be able to make the trip; either due to cost, health or family commitments. So far they have raised $400,000, which will secure free flights for over 1,500 voters. 

Voto Donde Sea – Voto Donde Sea is another non-profit helping get voters to the right place. They have organized massive bus caravans called “votobuses” and travel packages for those that can manage  32  hour journey and have the flexibility of spending the night away from home. Although the travel packages are not free, they are generously subsidized, helping make them affordable to most.

Voto Joven – Voto Joven’s mission is to inspire young voters to participate in elections. They have done a lot of work in Venezuela, but have also been great promoters of democratic engagement internationally in places like Argentina and Australia. In Miami they have organized informative events helping voters find out what their options are for travelling to Louisiana.

I am proud to see the Venezuelan community engaged in the upcoming elections. Keep up the good work!